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Standardized Prospects
Inspired by the medical field. Perfected by us.
When medical students need to pass their bedside manner exam they take a 12-encounter comprehensive test where professional actors play the Standardized Patients with certain ailments.
A medical board works together to draft the scripts & assessment criteria the actors will use. Then actors portray in real-time the patient personas and afterwards use a rubrix to grade the doctorate student.
The question soon became "Why not for sales?" Role play fails not because it isn't important or effective, but because in a standard sales environment no one is equipped to deliver it authentically.
I'm guessing you didn't hire your sales manager for her degree in theater, right?
